Understand the Requirements of Working to a Brief

Briefs:

A brief is a basically instructions you have to follow when doing a piece of work.  There are rules and regulations to which you need to follow in order to do the work correctly.  A commission is where an organisation is able to attract television and advert crews to offer support so that productions and complete their work.  The word "tender" in media terms means money (such as legal tender) and it a common word that is used in the media industry.  You can say that a brief has been tendered.  Ways you can respond to a brief is following its guidelines but if needs be you can try to negotiate if your idea has a different way of working.

Reading a brief:  

For the E4 Esting brief there were certain rules and regulations that NEEDED to be followed.  These were:

• You must have a YouTube or Twitter account
• One entry per person (or one entry per group)
• You entry must be exactly 10 seconds long
• The E4 logo MUST be included
• The music you need to use must be one of the audio beds from the E4 website
• Must not be obscene, un-lawful, racist, indecent, defamatory,  or that infringes the copyright, intellectual property rights, moral rights or any other right of a third party.

Negotiating a brief:

I didn't need to negotiate with the brief because I made sure before hand (whilst researching) that my idea would be straightforward and that it would follow all the guidelines.  In terms of negotiating with our teacher, we had to make sure that the ideas were appropriate and that they were possible to make.  It also needed to include the E4 logo clearly and in the right colours.

The film Fear and Loathing in Las Vegas (1998 was originally directed by the film maker Alex Cox. Cox was constantly disagreeing with the producers and in the end was fired and replaced by Terry Gilliam.  Cox wouldn't back down on his idea for his animation ideas in the film which nobody working on the film liked.  Everyone agreed it would make the film look bad though ironically Gilliam's version had animation in it.

The film Jaws which directed by Steven Spielberg became his big turning point and made him famous.  There needed to be a new summer blockbuster and the classic shark attack story started a new summer tradition.  However, Spielberg was reluctant to continue with Jaws but if he followed the brief but was convinced to stay with the project after being told he could do as many films as he wanted afterwards.

You may face some constraints when negotiating with a brief, so you have to make sure that you don't produce anything racist, inappropriate, unethical because otherwise your work may not be accepted.  I didn't really have to face many constraints with my work because I made it watchable for all ages and made sure I followed the guidelines of the brief.  My work was set in the classroom so the only constraint was that I couldn't have any people in the background, so finding the time to film without any people in the room proved a little difficult.

I had to make some amendments to my final project such as fix the lighting since it was slightly off colour.  You may have some amendments to make such as if you go over your budget or if you film where you don't have permission to do so.  If people have included inappropriate themes or have gone over the time frame or not even included the E4 logo then they would have gone against the brief.

Opportunities:

People may want to respond to a brief to gain experience, make a bigger name for themselves or even just for the money.  I had the opportunity to gain more experiences using different software and to experiment with stop-motion animation using different materials.  I learnt new skills such as learning more about Premier Pro and Photoshop and learned the skill of filming backwards so my work would flow better.  I did have to multi-skill during the